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Research |
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| Ning Nan | |||||
| Books and Book Chapters | |||||
| A Congruency Effect of Web Atmospheric Design and Consumers’ Surfing Goal: The Role of Consumers’ Optimal Experience in Branding of E-tailers | |||||
| Contemporary Research in eBranding, Ed. Subir Bandyopadhyay, Garry, Indiana: Idea Group Inc. | |||||
| N. Nan, F. Wan and M. Smith | |||||
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